The Spotlight is on Duncan Bucknell of the Duncan Bucknell Company

1.Describe your company’s structure/organization to extract value from intangibles.

We have a single person responsible for intellectual capital management who works closely with the CEO on these issues.  We use a sophisticated online environment to make it very easy for our team to capture and manage intangibles.  We call it ‘Nucleus’  - it....

December 16th Webinar: Creating New Value by Leveraging Intangibles in Major Acquisitions: The Value Creation Approach

Summary: In our current volatile economic environment, mergers and acquisitions that were considered unlikely just a few months ago may now be considered critical for the survival and future of the companies involved.  Further, these acquisitions are now being completed at an unprecedented rate of speed.  We can expect this reality to continue into the foreseeable future.

In this economic climate, it is more important than ever to be able to rapidly and systematically discover, cultivate, leverage and capture value in intangibles, especially in the context of an acquisition.

Two elements are essential for carrying out a successful integration: acquisition readiness and value creation.  Intangible assets (or knowledge capital) are the basis for forming the specific set of capabilities necessary for acquisition readiness.  The webinar will examine the key elements of how the Value Creation Approach in a step by step process:
 

• Identifies key intellectual assets in both companies,
• Determines how to shape an integration plan that takes them into account, and
• Sets up an integration and post integration process to cull and recombine the often embedded  capabilities from both companies to create the new, significantly more powerful set of capabilities that  will be the basis for the new company’s success.